Digital Marketing Career
Digital Marketing is not just a buzzword anymore. In a short span of time, Digital Marketing has found its place in every company’s marketing strategy and has grown into a necessity rather than mere publicity stunts. More brands are focusing on building their digital marketing portfolio now than ever. Companies are putting in more money into digital marketing now than ever. And quite evidently, it is working out for these brands as they see a direct effect on traction and brand equity. Join best digital marketing courses in Bangalore from Digital Kora. Digital marketing wave has become so strong that you better give in and start thinking about building a career in the field. Here are some convincing reasons why a career in Digital Marketing is more rewarding than you think it is:
- 2017 saw 8 lac jobs:
Though numerous companies don’t advertise for Digital Marketing positions, there are tens of thousands of jobs on Digital Marketing available on online job portals.
- High Pay:
Digital marketing jobs are one the most rewarding jobs of the decade. Depending on your experience, you can get paid an ample sum of ₹15,000 to as high as 2.5-3 lacs per month.
- Mushrooming user base:
India will supposedly cross the mark of 730 million smartphones by 2020. With over 3.7 billion internet users (stats in 2017), there is no better way for promotion than to market product and services across the most used thing in the world- the internet.
- Thousands of crores of investment:
The market for Digital Marketing is expected to grow up to worth 13,000 Crores by the end of 2018 with a growth rate of not less than 34%. It owes so much interest and investment to the dramatic growth of the use of smartphones and cheap data tariffs.
Types of organizations in Digital Marketing field:
Depending on what intrigues you and what you’re interested in, you can choose among three major types of organizations prevalent in the world of Digital Marketing:
- Digital Marketing Agency:
There are numerous agencies operating in small, mid or large scale, who cater to the clients by providing services across Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, etc.Join best digital marketing courses in Bangalore from Digital Kora These types of agencies serve a number of clients at once and hence, offers a diverse range of work opportunities.
- Brand-focused Digital Marketing:
In contrast to working in a Digital Marketing Agency, you can choose to work for a particular brand which wants to leverage Digital Marketing for its own growth. Here, though you may not get diversity, you will get an expertise of the nuances of Digital Marketing.
- Digital Marketing Platform Company:
This is the most rewarding type of organization to work for, in monetary terms. You’ll get opportunities to grow your career with companies like Google, LinkedIn, Facebook, etc.
Known Job Profiles:
Based on your skillsets, which constitute both technical and non-technical skills, experience and expertise, you will most likely be working on one of these profiles:
- Executive in Digital Marketing:
The most basic job when you’re beginning your career as in Digital Marketing will be that of an executive, wherein you’ll be working under some team lead or senior manager and doing jobs like research, testing, content managing, etc.
A considerable experience working as an executive will make you skilled enough to get a title of an expert in particular domains in SEO or SEM. As a digital marketing specialist, you’ll be making a lot of decision independently.
- Manager or Team Leader:
With sufficient experience, you’ll be able to jump up to the position where you’ll be leading a team dedicated to a particular domain.
- Strategist or Analyst:
An analyst’s work is not just to consult the teams and increase their effectiveness through the right kind of supervision, but also to contribute to cross-departmental teams.
- Digital Marketing Head:
The senior most position pertaining to Digital Marketing in an organization is the head of Digital Marketing. She/he only reports to Head of Marketing or CMO.
- Head of Marketing or Chief Marketing Officer:
This profile calls for a person to have a thorough and holistic knowledge of not only Digital Marketing but also all the other means and channels responsible for the marketing of a company.
Required skillset for a promising career in Digital Marketing:
Digital marketing is undoubtedly a rewarding field to make a career in. However, one needs to be fluent in certain skills in order to be cut out for it. Some of the prerequisite skills are:
- Analytical Skills
- Fluency in Communication
- Inquisitive attitude
- Digital media enthusiasm
Above mentioned is just a brief of Digital Marketing career in general. However, what’s more, fascinating is the stigma around Digital Marketing, which is way more exciting for a job profile than any other polarizing core departments. If you’re excited to build a career in Digital Marketing, you should kick start it by enrolling in one of best digital marketing courses in Bangalore by DigitalKora and then working for some brand as an intern and then as an executive.
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