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Digital marketing overview:
Cutting Edge Digital Marketing Class room training in bangalore !!!
What we say is what we prove !!!
100’s of students , Enterprenuers, Startup Company CEO’s has been undergone rigorous training from Digital Kora.
Digital Kora a brand name created for Advanced Digital Marketing training in bangalore to fill the gap of supply and demand of jobs in Digital Marketing !!!
- DIGITAL MARKETING OVERVIEW
- SEARCH ENGINE OPTIMIZATION
- SOCIAL MEDIA MARKETING
- PPC ADVERTISING WITH GOOGLE ADWORDS
- GOOGLE ANALYTICS
- LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION(CRO)
- EMAIL MARKETING
- ONLINE EARNING METHODS (AFFILIATE MARKETING ,GOOGLE ADSENSE)
Digital marketing overview:
Search Engine Optimization
On Page Optimization
- URL renaming/re-writing
- Url Canonicalization(301 redirects using ht access code)in Bali
- Optimizing websites by Analyzing Clients Individual WebPages using Duplicheker,Copyscape for Refreshing Content
- Text to Html Ratio, Website Loading Speed, Site Navigation Structure
- Importance of Bread Crumb Structure
- Competition Analysis
- Keyword Research (Google Keyword tool)
- Title & Meta Tags development
- Importance of H1, H2, H3 Tags
- XML sitemap Creation
- RSS Feed Creation
- Robots Text Creation
- Keyword density, Anchor Text in web content
- Existing Web Content Optimization Competitor Analysis & Monitoring
Google Web masters :
- Adding a Site and Verification Process
- Configuration Settings
- URL Parameters
- Crawl Errors / Stats
- Google Fetch
- Blocking the Crawler and blocking pages
- Traffic
- Search Queries
- Links to Site / Internal Links
- Resubmitting Sitemaps
- Remove URLS from index
- HTML Suggestions
Google Analytics :
- Measuring Traffic for any site using Google Analytics
- Creating Weekly, Monthly Visitor analytics Reports and Checking Bounce Rates in Google Analytics
Competitor Back links Analysis :
- How to find who is your competitor
- Analyzing Competitor links using top tools
Research and Analysis Of Keywords:
- Importance of keywords in seo
- What are keywords ?
- Analysis of keywords of a particular company
- Research on keywords
- Different types of keywords
- Analysis of keywords using Google ad words keyword tool
- Competitor analysis Fitting right keywords to the project
- Discussion on Google Latest Algorithms like Panda,Penguin,Hummingbird Off Page Optimization
What is Off Page Optimization why it is required in SEO and its Importance ?
- Directory Submissions
- Social Bookmarking in high PR sites
- Participation in Forums and Effective interaction to get Permanent Back links
- Blog Commenting
- Classified Submissions
- Guest Blogging
- Article Submission
- PDF sharing
- Press Release Submission
- Deep Linking
- Search Engine Submission
- High PR Web 2.0 sites
- Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
- Image Sharing Submission
- Google Reviews
- Google Mapping
- Yahoo answers, Quora answers
Google Analytics
- Introduction to Google analytics
- How Google analytics works
- Understanding Google analytics account structure
- Cookies importance in Google analytics
- Setting up an account in Google analytics
- Adding analytics code in website
- Understanding different types of traffic
- Downloading different traffic reports
- Creating Key performance indicators using primary and secondary dimension
- Understanding Bounce rate and how to reduce it
- Setting up goals and tracking conversions
- Different types of Goal conversion paths
- Importance of funnels in goal conversions
- Integrating Google Adwords with Google Analytics and Google Merchant centers
- Tracking Adwords Campaign reports in Analytics
- Filtering the traffic and creating different types of Pictorial charts to analyze reports visually
- Importance of UTM Tagging ( Automatic and manual)
- Enabling Automatic UTM tagging gclid in Google adwords
- Event Tracking in Google analytics
- Creating Dashboards
- Checking Real Time Traffic
- Creating Advance Segmentation Reports with multiple Dimensions
- Attribution Modelling (Single&Multichannel)
- Creating Custom Reports
- Remarketing using Google Analytics
- Tracking Ecommerce Reports
Online Earning Methods (Affiliate Marketting,Google Adsense):
- What is affiliate marketing and how to earn money from it
- Discussion on worlds popular affiliate network sites
- Creating banners and using on blogs
- Identifying the money making , highly targeted and less competitive keywords
- How SEO helps in Affiliate marketing and google adsense
- Registering in Affiliate network sites
- Promoting various sites
- What is Google Adsense
- Why Google adsense is the highest money making method in the world(Monthly income more than 10Lakhs)
- How to get approval from google to display ads in your sites and earn money
Social Media Marketing
- Understanding Social media Landscape
- Benefits of Social media marketing
- Creating Pages in facebook and Engaging People
- Facebook Insights and analytics
- How to find targeted people on facebook and add them
- Video Submission in top sites like Youtube,Dailymotion,Fllickr
- Creating Pins,Boards in Pinterest and increasing followers
- How to use twitter and increase followers
- What is Twitter?
- Tips about setting up a Twitter account: Personal Bio | Profile Picture | BackgroundPicture
- Following and Listening
- Building Relationship
- Tools for managing your Tweets
- Finding People and Companies on Twitter
- How to use Google Plus for Business (Creating Pages, Profiles, increasing circles)
- Integrating facebook with twitter
- Posting valuable content on hundreds of social networks simultaneously using topsocial media tools (scheduling social media posts)
- How to Optimize facebook pages and get in 1st page (doing business in facebook)
- How to increase facebook likes,shares,views for posts using tools
- How to get your youtube videos in 1st page for targeted keywords
How to do Marketing on ?
- Google+
- YouTube
PPC Advertising With Google Adwords
Understanding purpose of Campaign
- Account Limits in Adwords
- Location and Language Settings
- Networks and Devices
- Bidding and Budget
- Schedule: Start date, end date, ad scheduling
- Ad delivery: Ad rotation, frequency capping
- Demographic bidding (Display Only)
- Social settings (Display Only)
- Purpose of Ad Groups
- Keyword Types (Broad, Phrase, Exact and Negative)
- Adwords Keyword Tool
- Text Ad Format
- Quality Score and Its Importance
- Understanding the Ad Group and Keywords Dash Board
- Search Terms + Single Keyword Auction
- Columns Customization
- Alerts Setting
- Filters
- Adgroups and Keywords
- AdWords Account Setup
- Ad formats And Ad guidelines
- AdWords Account Setup
- Creating AdWords Account
- AdWords Interface Tour
- Adwords Dash Board
- Billing in AdWords
- Ad Types in Adwords
- Text Ads
- Image Ads
- Display Network Targeting
- Setting a Display Network Campaign
- Concept of CPM and Branding
- Automatic Placements
- Manual Placements
- Placement Tool
- CPC Bidding and CPM Bidding
- Audience Tab
- Topics Tab
- Purpose of Conversions
- Create your Conversion Tracking Code
- Tracking the Conversions for Multiple Product
- Purpose of Conversions
- Create your Conversion
- Tracking Code Tracking the Conversions for Multiple Product
- Remarketing
Lead Generation Using Social Media And Conversion Rate Optimization (CRO)
- What is conversion rate and conversion rate optimization
- How to generate leads for B2B using linkedin
- Generating leads through facebook
- Advantages of premium membership in linkedin
- Importance of A/B Testing
- Landing page Design importance in getting leads
Email Marketing
- What is email marketing
- Importance of email marketing in generating leads
- How to write effective subject lines
- How email Marketing works
- Challenges faced in sending bulk emails
- Setting up campaigns and lists
- Creating email marketing template and sending bulk mails
- Uploading mail ids to the tool
- Creating subscriber lists
- Checking open rates , clicks , click through rate
- Checking traffic from various locations
- Popular tools used
Additional Benefits
- Every month latest resources, videos, case studies, Ebooks will be directly sent to your mail
- Real time Reports and tools will be provided
- 1GB full of step by step online earning methods videos will be provided
- Mock interviews and Real time interview support even after joining company
- Can attend unlimited batches in online or offline
- Contact me for any queries or feel free to schedule your demo in online or offline
- Skype id : surendigital
- Mail id : suren237@gmail.com
- Contact No: +91 8867896632