What we say is what we prove !!!

100’s of students , Enterprenuers, Startup Company CEO’s has been undergone rigorous training from Digital Kora.

Digital Kora a brand name created for Advanced Digital Marketing training in bangalore to fill the gap of supply and demand of jobs in Digital Marketing !!!

• DIGITAL MARKETING OVERVIEW
• SEARCH ENGINE OPTIMIZATION
• SOCIAL MEDIA MARKETING
• PPC ADVERTISING WITH GOOGLE ADWORDS
• GOOGLE ANALYTICS
• LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION(CRO)
• EMAIL MARKETING
• ONLINE EARNING METHODS (AFFILIATE MARKETING ,GOOGLE ADSENSE)

Digital marketing overview:

Search Engine Optimization

On Page Optimization

• URL renaming/re-writing
• Url Canonicalization(301 redirects using ht access code)in Bali
• Optimizing websites by Analyzing Clients Individual WebPages using Duplicheker,Copyscape for Refreshing Content
• Text to Html Ratio, Website Loading Speed, Site Navigation Structure
• Importance of Bread Crumb Structure
• Competition Analysis
• Keyword Research (Google Keyword tool)
• Title & Meta Tags development
• Importance of H1, H2, H3 Tags
• XML sitemap Creation
• RSS Feed Creation
• Robots Text Creation
• Keyword density, Anchor Text in web content
• Existing Web Content Optimization Competitor Analysis & Monitoring

Google Web masters :

• Adding a Site and Verification Process
• Configuration Settings
• URL Parameters
• Crawl Errors / Stats
• Google Fetch
• Blocking the Crawler and blocking pages
• Traffic
• Search Queries
• Links to Site / Internal Links
• Resubmitting Sitemaps
• Remove URLS from index
• HTML Suggestions

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Google Analytics :

• Measuring Traffic for any site using Google Analytics
• Creating Weekly, Monthly Visitor analytics Reports and Checking Bounce Rates in Google Analytics

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Competitor Back links Analysis :

• How to find who is your competitor
• Analyzing Competitor links using top tools

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Research and Analysis Of Keywords:

• Importance of keywords in seo
• What are keywords ?
• Analysis of keywords of a particular company
• Research on keywords
• Different types of keywords
• Analysis of keywords using Google ad words keyword tool
• Competitor analysis Fitting right keywords to the project
• Discussion on Google Latest Algorithms like Panda,Penguin,Hummingbird Off Page Optimization

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What is Off Page Optimization why it is required in SEO and its Importance ?

• Directory Submissions
• Social Bookmarking in high PR sites
• Participation in Forums and Effective interaction to get Permanent Back links
• Blog Commenting
• Classified Submissions
• Guest Blogging
• Article Submission
• PDF sharing
• Press Release Submission
• Deep Linking
• Search Engine Submission
• High PR Web 2.0 sites
• Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
• Image Sharing Submission
• Google Reviews
• Google Mapping
• Yahoo answers, Quora answers

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Google Analytics

• Introduction to Google analytics
• How Google analytics works
• Understanding Google analytics account structure
• Cookies importance in Google analytics
• Setting up an account in Google analytics
• Adding analytics code in website
• Understanding different types of traffic
• Downloading different traffic reports
• Creating Key performance indicators using primary and secondary dimension
• Understanding Bounce rate and how to reduce it
• Setting up goals and tracking conversions
• Different types of Goal conversion paths
• Importance of funnels in goal conversions
• Integrating Google Adwords with Google Analytics and Google Merchant centers
• Tracking Adwords Campaign reports in Analytics
• Filtering the traffic and creating different types of Pictorial charts to analyze reports visually
• Importance of UTM Tagging ( Automatic and manual)
• Enabling Automatic UTM tagging gclid in Google adwords
• Event Tracking in Google analytics
• Creating Dashboards
• Checking Real Time Traffic
• Creating Advance Segmentation Reports with multiple Dimensions
• Attribution Modelling (Single&Multichannel)
• Creating Custom Reports
• Remarketing using Google Analytics
• Tracking Ecommerce Reports

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Online Earning Methods (Affiliate Marketting,Google Adsense):

• What is affiliate marketing and how to earn money from it
• Discussion on worlds popular affiliate network sites
• Creating banners and using on blogs
• Identifying the money making , highly targeted and less competitive keywords
• How SEO helps in Affiliate marketing and google adsense
• Registering in Affiliate network sites
• Promoting various sites
• What is Google Adsense
• Why Google adsense is the highest money making method in the world(Monthly income more than 10Lakhs)
• How to get approval from google to display ads in your sites and earn money

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Social Media Marketing

• Understanding Social media Landscape
• Benefits of Social media marketing
• Creating Pages in facebook and Engaging People
• Facebook Insights and analytics
• How to find targeted people on facebook and add them
• Video Submission in top sites like Youtube,Dailymotion,Fllickr
• Creating Pins,Boards in Pinterest and increasing followers
• How to use twitter and increase followers
• What is Twitter?
• Tips about setting up a Twitter account: Personal Bio | Profile Picture | BackgroundPicture
• Following and Listening
• Building Relationship
• Tools for managing your Tweets
• Finding People and Companies on Twitter
• How to use Google Plus for Business (Creating Pages, Profiles, increasing circles)
• Integrating facebook with twitter
• Posting valuable content on hundreds of social networks simultaneously using topsocial media tools (scheduling social media posts)
• How to Optimize facebook pages and get in 1st page (doing business in facebook)
• How to increase facebook likes,shares,views for posts using tools
• How to get your youtube videos in 1st page for targeted keywords

How to do Marketing on ?

• Facebook
• Twitter
• Pinterest
• LinkedIn
• Google+
• YouTube

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PPC Advertising With Google Adwords

Understanding purpose of Campaign

• Account Limits in Adwords
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Demographic bidding (Display Only)
• Social settings (Display Only)
• Purpose of Ad Groups
• Keyword Types (Broad, Phrase, Exact and Negative)
• Adwords Keyword Tool
• Text Ad Format
• Quality Score and Its Importance
• Understanding the Ad Group and Keywords Dash Board
• Search Terms + Single Keyword Auction
• Columns Customization
• Alerts Setting
• Filters
• Adgroups and Keywords
• AdWords Account Setup
• Ad formats And Ad guidelines
• AdWords Account Setup
• Creating AdWords Account
• AdWords Interface Tour
• Adwords Dash Board
• Billing in AdWords
• Ad Types in Adwords
• Text Ads
• Image Ads
• Display Network Targeting
• Setting a Display Network Campaign
• Concept of CPM and Branding
• Automatic Placements
• Manual Placements
• Placement Tool
• CPC Bidding and CPM Bidding
• Audience Tab
• Topics Tab
• Purpose of Conversions
• Create your Conversion Tracking Code
• Tracking the Conversions for Multiple Product
• Purpose of Conversions
• Create your Conversion
• Tracking Code Tracking the Conversions for Multiple Product
• Remarketing

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Lead Generation Using Social Media And Conversion Rate Optimization (CRO)

• What is conversion rate and conversion rate optimization
• How to generate leads for B2B using linkedin
• Generating leads through facebook
• Advantages of premium membership in linkedin
• Importance of A/B Testing
• Landing page Design importance in getting leads

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Email Marketing

• What is email marketing
• Importance of email marketing in generating leads
• How to write effective subject lines
• How email Marketing works
• Challenges faced in sending bulk emails
• Setting up campaigns and lists
• Creating email marketing template and sending bulk mails
• Uploading mail ids to the tool
• Creating subscriber lists
• Checking open rates , clicks , click through rate
• Checking traffic from various locations
• Popular tools used

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Additional Benefits

• Every month latest resources, videos, case studies, Ebooks will be directly sent to your mail
• Real time Reports and tools will be provided
• 1GB full of step by step online earning methods videos will be provided
• Mock interviews and Real time interview support even after joining company
• Can attend unlimited batches in online or offline
• Contact me for any queries or feel free to schedule your demo in online or offline
• Skype id : surendigital
• Mail id : suren237@gmail.com
• Contact No: +91 8867896632