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Pay Per Click (Adwords) Training in Bangalore

What we say is what we prove !!!

Pay-per-click (PPC) marketing is nothing but a part of online marketing activity where the advertisers pay the publishers whenever the ad is clicked by the visitors. This is known as Pay Per Click (PPC) or Cost Per Click (CPC). Generally, in PPC marketing your ads will be shown on other websites and when the user of visitor clicks on it, the advertisers will have to pay for each click made by the visitor.

The key idea is to get more traffic to your website, generate more leads and thereby convert them into sales. This is surely a great tool for the marketers who are capable to invest and get a better traffic to their website that leads to sales.

Since, there are lots of positive outcomes out of PPC, there is a huge demand for the PPC campaigns which has been increasing day after day. Keeping in mind about the demand for PPC, our Digital Kora has designed special courses to offer a detailed and practical approach to develop and structure a successful PPC campaign using the Cost Effective methods. We make you understand the concept of Google AdWords as well as online marketing. You will learn how to create and run a campaign with the alloted advertising budget. We will teach you the difference between CPC (Cost per Click) and CPM (Cost per impression) and how these work.

The Candidates, who wish to make a great career in Digital Marketing, can approach Digital Kora. You can learn the entire course at a reasonable fee. After completion of the course, you will be able to demonstrate the proficiency in managing a small or a large PPC account.

PPC Advertising With Google Adwords Syllabus

Understanding purpose of Campaign

  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters
  • Adgroups and Keywords
  • AdWords Account Setup
  • Ad formats And Ad guidelines
  • AdWords Account Setup
  • Creating AdWords Account
  • AdWords Interface Tour
  • Adwords Dash Board
  • Billing in AdWords
  • Ad Types in Adwords
  • Text Ads
  • Image Ads
  • Display Network Targeting
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • CPC Bidding and CPM Bidding
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Purpose of Conversions
  • Create your Conversion
  • Tracking Code Tracking the Conversions for Multiple Product
  • Remarketing

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