ADVANCED DIGITAL MARKETING TRAINING COURSE

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Cutting Edge Digital Marketing Class room training in bangalore !!!


What we say is what we prove !!!

100’s of students , Enterprenuers, Startup Company CEO’s has been undergone rigorous training from Digital Kora.

Digital Kora a brand name created for Advanced Digital Marketing training in bangalore to fill the gap of supply and demand of jobs in Digital Marketing !!!

  • DIGITAL MARKETING OVERVIEW
  • SEARCH ENGINE OPTIMIZATION
  • SOCIAL MEDIA MARKETING
  • PPC ADVERTISING WITH GOOGLE ADWORDS
  • GOOGLE ANALYTICS
  • LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION(CRO)
  • EMAIL MARKETING
  • ONLINE EARNING METHODS (AFFILIATE MARKETING ,GOOGLE ADSENSE)

Digital marketing overview:

Search Engine Optimization
On Page Optimization

  • URL renaming/re-writing
  • Url Canonicalization(301 redirects using ht access code)in Bali
  • Optimizing websites by Analyzing Clients Individual WebPages using Duplicheker,Copyscape for Refreshing Content
  • Text to Html Ratio, Website Loading Speed, Site Navigation Structure
  • Importance of Bread Crumb Structure
  • Competition Analysis
  • Keyword Research (Google Keyword tool)
  • Title & Meta Tags development
  • Importance of H1, H2, H3 Tags
  • XML sitemap Creation
  • RSS Feed Creation
  • Robots Text Creation
  • Keyword density, Anchor Text in web content
  • Existing Web Content Optimization Competitor Analysis & Monitoring
Google Web masters :

  • Adding a Site and Verification Process
  • Configuration Settings
  • URL Parameters
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocking pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Resubmitting Sitemaps
  • Remove URLS from index
  • HTML Suggestions

Google Analytics :

  • Measuring Traffic for any site using Google Analytics
  • Creating Weekly, Monthly Visitor analytics Reports and Checking Bounce Rates in Google Analytics

Competitor Back links Analysis :

  • How to find who is your competitor
  • Analyzing Competitor links using top tools

Research and Analysis Of Keywords:

  • Importance of keywords in seo
  • What are keywords ?
  • Analysis of keywords of a particular company
  • Research on keywords
  • Different types of keywords
  • Analysis of keywords using Google ad words keyword tool
  • Competitor analysis Fitting right keywords to the project
  • Discussion on Google Latest Algorithms like Panda,Penguin,Hummingbird Off Page Optimization

What is Off Page Optimization why it is required in SEO and its Importance ?

  • Directory Submissions
  • Social Bookmarking in high PR sites
  • Participation in Forums and Effective interaction to get Permanent Back links
  • Blog Commenting
  • Classified Submissions
  • Guest Blogging
  • Article Submission
  • PDF sharing
  • Press Release Submission
  • Deep Linking
  • Search Engine Submission
  • High PR Web 2.0 sites
  • Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
  • Image Sharing Submission
  • Google Reviews
  • Google Mapping
  • Yahoo answers, Quora answers

Google Analytics


  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Cookies importance in Google analytics
  • Setting up an account in Google analytics
  • Adding analytics code in website
  • Understanding different types of traffic
  • Downloading different traffic reports
  • Creating Key performance indicators using primary and secondary dimension
  • Understanding Bounce rate and how to reduce it
  • Setting up goals and tracking conversions
  • Different types of Goal conversion paths
  • Importance of funnels in goal conversions
  • Integrating Google Adwords with Google Analytics and Google Merchant centers
  • Tracking Adwords Campaign reports in Analytics
  • Filtering the traffic and creating different types of Pictorial charts to analyze reports visually
  • Importance of UTM Tagging ( Automatic and manual)
  • Enabling Automatic UTM tagging gclid in Google adwords
  • Event Tracking in Google analytics
  • Creating Dashboards
  • Checking Real Time Traffic
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Attribution Modelling (Single&Multichannel)
  • Creating Custom Reports
  • Remarketing using Google Analytics
  • Tracking Ecommerce Reports

Online Earning Methods (Affiliate Marketting,Google Adsense):


  • What is affiliate marketing and how to earn money from it
  • Discussion on worlds popular affiliate network sites
  • Creating banners and using on blogs
  • Identifying the money making , highly targeted and less competitive keywords
  • How SEO helps in Affiliate marketing and google adsense
  • Registering in Affiliate network sites
  • Promoting various sites
  • What is Google Adsense
  • Why Google adsense is the highest money making method in the world(Monthly income more than 10Lakhs)
  • How to get approval from google to display ads in your sites and earn money

Social Media Marketing


  • Understanding Social media Landscape
  • Benefits of Social media marketing
  • Creating Pages in facebook and Engaging People
  • Facebook Insights and analytics
  • How to find targeted people on facebook and add them
  • Video Submission in top sites like Youtube,Dailymotion,Fllickr
  • Creating Pins,Boards in Pinterest and increasing followers
  • How to use twitter and increase followers
  • What is Twitter?
  • Tips about setting up a Twitter account: Personal Bio | Profile Picture | BackgroundPicture
  • Following and Listening
  • Building Relationship
  • Tools for managing your Tweets
  • Finding People and Companies on Twitter
  • How to use Google Plus for Business (Creating Pages, Profiles, increasing circles)
  • Integrating facebook with twitter
  • Posting valuable content on hundreds of social networks simultaneously using topsocial media tools (scheduling social media posts)
  • How to Optimize facebook pages and get in 1st page (doing business in facebook)
  • How to increase facebook likes,shares,views for posts using tools
  • How to get your youtube videos in 1st page for targeted keywords
How to do Marketing on ?

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Google+
  • YouTube

PPC Advertising With Google Adwords


Understanding purpose of Campaign

  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Search Terms + Single Keyword Auction
  • Columns Customization
  • Alerts Setting
  • Filters
  • Adgroups and Keywords
  • AdWords Account Setup
  • Ad formats And Ad guidelines
  • AdWords Account Setup
  • Creating AdWords Account
  • AdWords Interface Tour
  • Adwords Dash Board
  • Billing in AdWords
  • Ad Types in Adwords
  • Text Ads
  • Image Ads
  • Display Network Targeting
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Manual Placements
  • Placement Tool
  • CPC Bidding and CPM Bidding
  • Audience Tab
  • Topics Tab
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Purpose of Conversions
  • Create your Conversion
  • Tracking Code Tracking the Conversions for Multiple Product
  • Remarketing

Lead Generation Using Social Media And Conversion Rate Optimization (CRO)


  • What is conversion rate and conversion rate optimization
  • How to generate leads for B2B using linkedin
  • Generating leads through facebook
  • Advantages of premium membership in linkedin
  • Importance of A/B Testing
  • Landing page Design importance in getting leads

Email Marketing


  • What is email marketing
  • Importance of email marketing in generating leads
  • How to write effective subject lines
  • How email Marketing works
  • Challenges faced in sending bulk emails
  • Setting up campaigns and lists
  • Creating email marketing template and sending bulk mails
  • Uploading mail ids to the tool
  • Creating subscriber lists
  • Checking open rates , clicks , click through rate
  • Checking traffic from various locations
  • Popular tools used

Additional Benefits


  • Every month latest resources, videos, case studies, Ebooks will be directly sent to your mail
  • Real time Reports and tools will be provided
  • 1GB full of step by step online earning methods videos will be provided
  • Mock interviews and Real time interview support even after joining company
  • Can attend unlimited batches in online or offline
  • Contact me for any queries or feel free to schedule your demo in online or offline
  • Skype id : surendigital
  • Mail id : suren237@gmail.com
  • Contact No: +91 8867896632

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