Marathahalli BTM Layout RT Nagar Electronic City Malleswaram Nagarbhavi Jayanagar Vijayanagar Kalyan Nagar Tirupathi 088678 96632 suren@digitalkora.com
 

Ppc Training In Bangalore

PPC ADVERTISING WITH GOOGLE ADWORDS

  • Different types of Campaigns.
  • Importance of Each Campaign.

  • Creating Search Network Campaign.
  • Account Limits in Adwords.
  • Location and Language Settings.
  • Networks and Devices.
  • Bidding and Budget.
  • Schedule: Start date, end date, ad scheduling.
  • Ad delivery: Ad rotation.
  • Purpose of Ad Groups.
  • Keyword Types (Broad, Phrase, Exact and Negative).
  • Adwords Keyword Tool.
  • Text Ad Format.
  • Quality Score and Its Importance.
  • AD Rank.
  • Understanding the Ad Group and Keywords Dash Board.
  • Search Terms.
  • Segments, Filters,Reports.
  • Alerts Setting.
  • Access levels (Standard , Read only, Email, Admin).
  • AdWords Interface Tour.
  • Adwords Dash Board.
  • Billing in AdWords.
  • Device Bidding (Mobile, Desktop,Tablet).
  • Negative keywords identification.
  • Tools and techniques to find negative keywords.
  • Impressions, Clicks, CTR, Cost, AVG CPC, MAX CPC.
  • Ad Extensions.
  • Sitelinks Extensions.
  • Call Extensions.
  • Call out Extensions.
  • Message Extensions.
  • Structured Snippet Extensions.
  • Price Extensions.
  • Location Extensions.
  • App Extensions.

  • Setting a Display Network Campaign.
  • Concept of VCPM and Branding.
  • Automatic Placements.
  • Manual Placements.
  • CPC Bidding and VCPM Bidding.
  • Ad delivery: Ad rotation, frequency capping.
  • Topic Targeting.
  • Keyword targeting.
  • Placement targeting.
  • Purpose of Conversions.
  • Creating Conversion Tracking Code.
  • Tracking the Conversions.
  • Purpose of Conversions.
  • Clicks, Impressions, Viewable impressions,CTR,Cost,Conversion rate , Cost/conversion, All conversions, View through conversions.
  • Remarketing List creation and ads.
  • Creating Gmail ads.
  • Uploading customer email ids , selecting targeted customer lists ,creating different formats of Gmail ads.
  • Impressions, Clicks, Gmail forwards, saves ,CTR,Cost, AVG CPC.

  • Creating Video Campaign.
  • Instream ads.
  • Bumper ads.
  • Video Discovery ads.
  • Views,CPV,Impressions, Clicks, CTR, Avg CPC , Cost,Interaction rate.
  • Keyword Targeting.
  • Topic Targeting.
  • Placements Targeting.
  • Remarketing in youtube ads.

  • Creating App campaign.
  • Importance of Mobile app installs.
  • Different ad formats like Text , image , Video ads in app install campaigns.
  • Tracking Reports.

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