Marathahalli, Bengaluru - 560037
Opp to BTM Water Tank, Bengaluru

DIGITAL MARKETING CLASS ROOM TRAINING

CUTTING EDGE DIGITAL MARKETING CLASS ROOM TRAINING IN BANGALORE !!!

WHAT WE SAY IS WHAT WE PROVE !!!

100’s of students , Enterprenuers, Startup Company CEO’s has been undergone rigorous training from Digital Kora.

Digital Kora a brand name created for Advanced Digital Marketing training in bangalore to fill the gap of supply and demand of jobs in Digital Marketing !!!

DIGITAL MARKETING OVERVIEW:

Search Engine Optimization

On Page Optimization

  • URL renaming/re-writing
  • Url Canonicalization(301 redirects using ht access code)in Bali
  • Optimizing websites by Analyzing Clients Individual WebPages using Duplicheker,Copyscape for Refreshing Content
  • Text to Html Ratio, Website Loading Speed, Site Navigation Structure
  • Importance of Bread Crumb Structure
  • Competition Analysis
  • Keyword Research (Google Keyword tool)
  • Title & Meta Tags development
  • Importance of H1, H2, H3 Tags
  • XML sitemap Creation
  • RSS Feed Creation
  • Robots Text Creation
  • Keyword density, Anchor Text in web content
  • Existing Web Content Optimization? Competitor Analysis & Monitoring

Google Web masters

  • Adding a Site and Verification Process
  • Configuration Settings
  • URL Parameters
  • Search Analytics Reports
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocking pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Resubmitting Sitemaps
  • Robots.txt tester
  • Remove/ Temporarily hide urls from search results
  • Remove URLS from index
  • HTML Suggestions
  • Rich Snippets
  • Data Highlighter

Research and Analysis Of Keywords

  • Importance of keywords in seo
  • Types of Keywords(Broad match, Exact match, Phrase Match , Broad match Modifier)
  • Research on keywords
  • Analysis of keywords using Google ad words keyword tool
  • Discussion on Google Latest Algorithms
  • What are keywords ?
  • Analysis of keywords for any website
  • Competitor keyword analysis and tools used
  • Competitor analysis Fitting right keywords to the project

COMPETITOR BACK LINKS ANALYSIS :

  • How to find who is your competitor
  • Analyzing Competitor links using top tools/li>

What is Off Page Optimization why it is required in SEO and its Importance ?

  • Directory Submissions
  • Social Bookmarking in high PR sites
  • Participation in Forums and Effective interaction to get Permanent Back links
  • Blog Commenting
  • Classified Submissions
  • Guest Blogging
  • Article Submission
  • PDF sharing
  • Press Release Submission
  • Deep Linking
  • Search Engine Submission
  • High PR Web 2.0 sites
  • Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
  • Image Sharing Submission
  • Google Reviews
  • Google Mapping
  • Yahoo answers, Quora answers

GOOGLE ANALYTICS

  • Introduction to Google analytics
  • Understanding Google analytics account structure
  • Setting up an account in Google analytics
  • Understanding different types of traffic
  • Creating Key performance indicators using primary and secondary dimension
  • Setting up goals and tracking conversions
  • Importance of funnels in goal conversions
  • Tracking Adwords Campaign reports in Analytics
  • Importance of UTM Tagging ( Automatic and manual)
  • Event Tracking in Google analytics
  • Checking Real Time Traffic
  • Attribution Modelling (Single&Multichannel)
  • Remarketing using Google Analytics
  • How Google analytics works
  • Cookies importance in Google analytics
  • Adding analytics code in website
  • Downloading different traffic reports
  • Understanding Bounce rate and how to reduce it
  • Different types of Goal conversion paths
  • Integrating Google Adwords with Google Analytics and Google Merchant centers
  • Filtering the traffic and creating different types of Pictorial charts to analyze reports visually
  • Enabling Automatic UTM tagging gclid in Google adwords
  • Creating Dashboards
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Creating Custom Reports
  • Tracking Ecommerce Reports

ONLINE EARNING METHODS (AFFILIATE MARKETTING,GOOGLE ADSENSE

  • What is affiliate marketing and how to earn money from it
  • Creating banners and using on blogs
  • How SEO helps in Affiliate marketing and google adsense
  • Promoting various sites
  • Why Google adsense is the highest money making method in the world(Monthly income more than 10Lakhs)
  • Discussion on worlds popular affiliate network sites
  • Identifying the money making , highly targeted and less competitive keywords
  • Registering in Affiliate network sites
  • What is Google Adsense
  • How to get approval from google to display ads in your sites and earn money

SOCIAL MEDIA MARKETING

  • Understanding Social media Landscape
  • Creating Pages in facebook and Engaging People
  • How to find targeted people on facebook and add them
  • Creating Pins,Boards in Pinterest and increasing followers
  • What is Twitter?
  • Following and Listening
  • Tools for managing your Tweets
  • How to use Google Plus for Business (Creating Pages, Profiles, increasing circles)
  • How to Optimize facebook pages and get in 1st page (doing business in facebook)
  • Benefits of Social media marketing
  • Facebook Insights and analytics
  • Video Submission in top sites like Youtube,Dailymotion,Fllickr
  • How to use twitter and increase followers
  • Tips about setting up a Twitter account: Personal Bio | Profile Picture | BackgroundPicture
  • Building Relationship
  • Finding People and Companies on Twitter
  • Integrating facebook with twitter
  • Posting valuable content on hundreds of social networks simultaneously using topsocial media tools (scheduling social media posts)
  • How to increase facebook likes,shares,views for posts using tools
  • How to get your youtube videos in 1st page for targeted keywords

HOW TO DO MARKETING ON ?

  • Facebook
  • Pinterest
  • Google+
  • Twitter
  • LinkedIn
  • YouTube

PPC ADVERTISING WITH GOOGLE ADWORDS

Understanding purpose of Campaign

  • Account Limits in Adwords
  • Networks and Devices
  • Schedule: Start date, end date, ad scheduling
  • Demographic bidding (Display Only)
  • Purpose of Ad Groups
  • Adwords Keyword Tool
  • Quality Score and Its Importance
  • Search Terms + Single Keyword Auction
  • Alerts Setting
  • Adgroups and Keywords
  • Ad formats And Ad guidelines
  • Creating AdWords Account
  • Adwords Dash Board
  • Ad Types in Adwords
  • Image Ads
  • Setting a Display Network Campaign
  • Automatic Placements
  • Placement Tool
  • Audience Tab
  • Purpose of Conversions
  • Tracking the Conversions for Multiple Product
  • Create your Conversion
  • Remarketing
  • Location and Language Settings
  • Bidding and Budget
  • Ad delivery: Ad rotation, frequency capping
  • Social settings (Display Only)
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Text Ad Format
  • Columns Customization
  • Filters
  • AdWords Account Setup
  • AdWords Interface Tour
  • Billing in AdWords
  • Text Ads
  • Display Network Targeting
  • Concept of CPM and Branding
  • Manual Placements
  • CPC Bidding and CPM Bidding
  • Topics Tab
  • Create your Conversion Tracking Code
  • Purpose of Conversions
  • Tracking Code Tracking the Conversions for Multiple Product

LEAD GENERATION USING SOCIAL MEDIA AND CONVERSION RATE OPTIMIZATION (CRO)

  • What is conversion rate and conversion rate optimization
  • Generating leads through facebook
  • Importance of A/B Testing
  • How to generate leads for B2B using linkedin
  • Advantages of premium membership in linkedin
  • Landing page Design importance in getting leads

EMAIL MARKETING

  • What is email marketing
  • How to write effective subject lines
  • Challenges faced in sending bulk emails
  • Creating email marketing template and sending bulk mails
  • Creating subscriber lists
  • Checking traffic from various locations
  • Importance of email marketing in generating leads
  • How email Marketing works
  • Setting up campaigns and lists
  • Uploading mail ids to the tool
  • Checking open rates , clicks , click through rate
  • Popular tools used

ADDITIONAL BENEFITS

  • Every month latest resources, videos, case studies, Ebooks will be directly sent to your mail
  • Mock interviews and Real time interview support even after joining company
  • Contact me for any queries or feel free to schedule your demo in online or offline
  • Real time Reports and tools will be provided
  • 1GB full of step by step online earning methods videos will be provided
  • Can attend unlimited batches in online or offline
  • Contact No: +91 8867896632
  • Skype id : surendigital
  • Mail id : suren237@gmail.com

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