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Advanced Digital Marketing course
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore
Digital Marketing Courses in Bangalore

Google Analytics

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Cookies importance in Google analytics
  • Setting up an account in Google analytics
  • Adding analytics code in website
  • Understanding different types of traffic
  • Downloading different traffic reports
  • Creating Key performance indicators using primary and secondary dimension
  • Understanding Bounce rate and how to reduce it
  • Setting up goals and tracking conversions
  • Different types of Goal conversion paths
  • Importance of funnels in goal conversions
  • Integrating Google Adwords with Google Analytics and Google Merchant centres
  • Tracking Adwords Campaign reports in Analytics
  • Filtering the traffic and creating different types of Pictorial charts to analyse reports visually
  • Importance of UTM Tagging ( Automatic and manual)
  • Enabling Automatic UTM tagging gclid in Google AdWords
  • Event Tracking in Google analytics
  • Creating Dashboards
  • Checking Real Time Traffic
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Attribution Modelling (Single Multichannel)
  • Creating Custom Reports
  • Remarketing using Google Analytics
  • Tracking Ecommerce Reports
  • Google Analytics Solution Gallery

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