Total Duration: 4 Weeks (20 Sessions) | Total Hours: 30 Hours (1.5 hours per session)
Target Audience: E-commerce Professionals, Brand Managers, Digital Marketers, and Amazon Sellers/Vendors looking to master the self-service advertising console.
|
Day |
Topic (1.5 Hours) |
Key Learning Objectives |
|
Day 1 (Mon) |
Introduction to E-commerce & PPC Fundamentals |
Understand the E-commerce landscape, the role of Amazon's ecosystem, and the Amazon Flywheel effect. Define PPC metrics: Impressions, Clicks, CTR, CPC, Spend. |
|
Day 2 (Tue) |
The Amazon Ecosystem & Retail Readiness |
Differentiate Seller Central vs. Vendor Central. Master Product Detail Page (PDP) elements (Titles, Bullet Points, A+ Content). Learn the concept of "Retail Readiness." |
|
Day 3 (Wed) |
Core Profitability Metrics (ACOS vs. ROAS) |
Deep dive into ACOS (Advertising Cost of Sales) and ROAS (Return on Ad Spend). Calculate Break-Even ACOS and determine profitability goals. Introduce Total ACOS (TACoS). |
|
Day 4 (Thu) |
Amazon Ads Console & Sponsored Products (SP) Overview |
Navigate the Advertising Console (formerly AMS). Understand Campaign Hierarchy (Campaign, Ad Group, Ad). Launch first SP campaigns (Automatic & Manual targeting setup). |
|
Day 5 (Fri) |
Keyword Research & Match Types |
Techniques for effective keyword research (Reverse |
|
|
|
ASIN, Competitor analysis). Master the four match types: Exact, Phrase, Broad, and the crucial Negative Match Types. |
|
Day |
Topic (1.5 Hours) |
Key Learning Objectives |
|
Day 6 (Mon) |
Bidding Strategies & Campaign Pacing |
Master dynamic bidding options (Up and Down, Down Only, Fixed Bids). Learn effective daily budget pacing and adjustments for peak periods. |
|
Day 7 (Tue) |
Automatic Campaign Deep Dive & Harvesting |
Analyze the 4 Auto Targeting Groups (Close Match, Loose Match, Complements, Substitutes). Implement the Auto-to-Manual keyword harvesting process. |
|
Day 8 (Wed) |
ASIN/Product Targeting Strategies |
Learn how to target competitor ASINs (Offensive strategy) and your own ASINs (Defensive strategy). Implement Category and Refined Targeting (Price, Star Rating, Brand). |
|
Day 9 (Thu) |
Structuring for Scale (Thematic Grouping) |
Best practices for campaign naming and grouping (e.g., product line, theme, target ACOS goal). Develop a scalable portfolio structure. |
|
Day 10 (Fri) |
Negative Targeting & Spend Efficiency |
Advanced negative keyword implementation (Phrase vs. Exact). Identifying and eliminating wasted spend using Search Term Reports. |
|
Day |
Topic (1.5 Hours) |
Key Learning Objectives |
|
Day 11 (Mon) |
Sponsored Brands (SB) Foundations & Store Pages |
Understand the role of SB for brand defense and discovery. |
|
|
|
Create and optimize an Amazon Brand Store (Page structure, templates, traffic). |
|
Day 12 (Tue) |
SB Formats & Creative Best Practices |
Master Product Collection and Store Spotlight formats. Review best practices for writing compelling headlines and selecting high-converting creative assets. |
|
Day 13 (Wed) |
Sponsored Brands Video (SBV) & Reporting |
Learn how SBV ads function and their placement. Analyze video performance metrics (View Rate, Quartile Completion). |
|
Day 14 (Thu) |
Sponsored Display (SD) Targeting |
Deep dive into SD capabilities. Target based on views (retargeting), purchases, and Amazon Audiences (Lifestyle, In-market, Contextual). |
|
Day 15 (Fri) |
SD Optimization & New-to-Brand (NTB) Metrics |
Optimize SD for awareness vs. conversion goals. Understand and utilize New-to-Brand (NTB) metrics to measure customer acquisition success. |
|
Day |
Topic (1.5 Hours) |
Key Learning Objectives |
|
Day 16 (Mon) |
Advanced Reporting & Data Extraction |
Master the use of the Campaign Manager and downloadable reports (Search Term Report, Placement Report). Learn to pivot and analyze large datasets. |
|
Day 17 (Tue) |
The Weekly Optimization Loop |
Establish a systematic weekly workflow for analysis, including identifying bid winners/losers, negative search term harvesting, and budget shifting. |
|
Day 18 (Wed) |
Scaling & Promotional Strategy |
Strategy for launching new products using PPC. Integrating Amazon promotions (Coupons, Deals, Prime Day/Holiday strategy) with ad campaigns. |
|
Day 19 (Thu) |
Total Business Impact (TACoS Management) |
Review TACoS (Total ACOS) as the ultimate health metric. Develop strategies to lower TACoS by improving organic rank through paid ads. |
|
Day 20 (Fri) |
Course Review, Case Studies & Next Steps |
Review all ad types and core metrics. Analyze real-world case studies for optimization challenges. Final Q&A and next steps for advanced topics (e.g., Amazon DSP). |
------------------------------------------------------------------------------------------------------------------------------------
In today’s competitive eCommerce market, having the right advertising strategy can make all the difference between a successful product and one that goes unnoticed. With millions of products competing for attention on Amazon, sellers and marketers must understand how to use Amazon’s powerful advertising tools to reach their ideal customers. Digital Kora’s Amazon Ads Course in Bangalore is designed to help learners master the art and science of Amazon advertising. Whether you are a student looking to start a rewarding career, a working professional aiming to enhance your skills, or an entrepreneur trying to increase product visibility and sales, this course provides everything you need to create and manage effective Amazon ad campaigns that drive real business growth.
Amazon has evolved far beyond being just an online shopping platform; it is now one of the largest product search engines in the world. Most online shoppers begin their purchase journey on Amazon, which makes advertising on the platform one of the most effective ways to influence buying decisions. Knowing how to set up, manage, and optimize Amazon Ads has become an essential skill for digital marketers and eCommerce business owners. Through our course, you’ll gain a deep understanding of how Amazon’s advertising system works, from setting up campaigns to tracking performance and analyzing results. This practical knowledge will empower you to make data-driven decisions that improve conversions, reduce ad spend, and ultimately increase sales.
Our Amazon Ads Course covers every essential aspect of Amazon advertising, beginning with a strong foundation in how the platform functions. You will first understand the structure of Amazon’s advertising ecosystem and the types of ads available. The training progresses into keyword research and targeting, teaching you how to find high-performing search terms that attract potential buyers. You will also learn to create campaigns such as Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads, gaining complete control over the process from start to finish. The course goes beyond just setup—it dives into bidding strategies, budget management, and the use of analytics tools to measure performance and make continuous improvements. You’ll also explore advanced techniques like A/B testing, automation, remarketing, and campaign optimization, ensuring you stay ahead in a constantly evolving digital landscape. Throughout the course, you’ll work on real-time projects and live campaigns to strengthen your practical understanding of the concepts you learn.
At Digital Kora, we believe in learning by doing. Our Amazon Ads Course is designed by industry professionals who bring years of experience in managing real advertising campaigns for leading eCommerce brands. What sets Digital Kora apart is its strong focus on hands-on training and live practice sessions. You won’t just learn theories or strategies; you’ll actually apply them in real-time projects, gaining the confidence to handle live accounts and campaigns independently. The classes are led by experienced trainers who guide you step-by-step, ensuring you fully understand each concept before moving forward. The course curriculum is regularly updated to reflect the latest trends and tools in Amazon advertising, keeping you aligned with current industry practices. We also provide flexible learning schedules suitable for students, professionals, and entrepreneurs. Upon completion, you’ll receive an industry-recognized certification that validates your skills and enhances your resume. To help you land your dream job, Digital Kora also offers complete placement support, resume building sessions, and mock interviews that prepare you for success.
With the rapid growth of eCommerce and digital advertising, professionals who specialize in Amazon Ads are in high demand. Completing the Amazon Ads Course in Bangalore opens up a wide range of career opportunities across agencies, brands, and online marketplaces. You can work as an Amazon PPC Specialist, Digital Marketing Executive, Product Marketing Analyst, or E-Commerce Advertising Manager. Many professionals who complete this course also choose to freelance or consult for multiple clients, managing Amazon advertising campaigns on a project basis. For entrepreneurs, the skills learned in this course can directly impact business performance, helping you save on ad spend and achieve higher returns on investment. By understanding how to optimize your ads, select the right keywords, and analyze campaign results, you’ll be able to make more informed marketing decisions that drive sales and visibility. This course gives you not just the technical know-how but also the strategic thinking needed to succeed in today’s performance-driven digital ecosystem.
Learning at Digital Kora is more than just attending a class—it’s an experience designed to transform your understanding of digital marketing. The biggest advantage of joining this program is the combination of theoretical clarity and practical expertise. You’ll gain a deep understanding of Amazon’s advertising platform, learn how to interpret performance metrics, and develop the confidence to manage campaigns from setup to reporting. Working on live projects gives you the opportunity to face real challenges, test different strategies, and learn what works in the real world. Our trainers offer personalized guidance throughout the learning process, ensuring that you receive feedback and support whenever you need it. Even after the course, our placement team stays in touch to help you connect with employers and prepare for interviews. This end-to-end support system makes Digital Kora one of the most trusted institutes for digital marketing and eCommerce training in Bangalore.
If you are ready to take your digital marketing career to the next level or wish to strengthen your eCommerce advertising skills, now is the perfect time to enroll in Digital Kora’s Amazon Ads Course in Bangalore. This program is designed to help you gain real-world expertise, build confidence, and open doors to exciting job opportunities. Our expert trainers, live project experience, and 100% placement support ensure that you not only learn but also grow professionally. Take the first step towards mastering Amazon Ads today and transform your understanding of online marketing. Contact us to schedule your free demo session or to learn more about our course details, upcoming batches, and enrollment process.At Digital Kora, your success is our priority — start your journey with us and discover how powerful Amazon advertising can be for your career or business.
Digital Kora is a full service Digital Marketing Company and Training center in Bangalore. Daily 1 hour class and 4 hours of practice on various Indian & International Digital Marketing projects.
Speak to our trainer regarding Enquiry, Career , Domain change , any other questions.
We are happy to help you !!! Call +91 88678 96632 or Contact us
One of the best coaching for digital marketing in Bangalore
Digital kora is the best institution in digital marketing course quality teaching Faculties in digital kora Shaik khaleel basha Sir & Suren Sir are very experienced and knowledgeable.And I feel proud to be a student of khaleel Sir I love his way of teaching and guiding everyone.He keeps his lesson effective, engaging and fun .I feel obliged being a student ( part) of Digital Kora
Real time trainers Mr.Suren and Mr.Khaleel helped me understand the subject easily and grasp the concepts with in short period
nstructors in Digital Kora was really very well prepared for the class, and he explained the course contents in a most effective manner
I enjoyed the session and it has taught me useful skills to help me kick start my own business. Suren is also very helpful in assisting even after the course.Highly recommended smartphones list for casinos for small business owners looking to expand their businesses online!
Topics are easily understandable and trainer is doing all topics explains in practically
This is an ultimate training institute for learning Digital Marketing . Before joining this institute i was really new to the Digital Marketing world but in a very span of 2 months, i got very good practical knowledge
Go for it, standards of teaching too good, thank you shaktivel sir
Best place to learn digital marketing.I completed the course in Marthahalli centre
In beginning I wasn't sure whether my DigitalKora tution fee was worth of the knowledge they were providing. Day went on passing and I started enjoying every classes of DigitalKora. There were quiz competition, well experienced tutor to help you at every stage. The course was worth of fee they are taking
