| Google Ads Interview Questions | |
| SL.No | Search Network Campaign: |
| 1 | what is Ad Rank? |
| 2 | what is QS? |
| 3 | what is diff b/w manual cpc and automated cpc |
| 4 | how many types of automated CPC |
| 5 | explain about each automated bid statregy |
| 6 | what is the meaning of imp, clicks, ctr,conversions and conversion rate? |
| 7 | how will you set up the conversion tracking code |
| 8 | how to increase the conversions in search network campaign |
| 9 | what is the diff b/w broad match, exact match, phrase match and when we have to use? |
| 10 | what is the negative keyword? and how to apply the negative keywords list to the campaigns |
| 11 | what is Ad Rank formula? |
| 12 | How will you improve the AD Rank |
| 13 | what is QS and how to improve the QS? |
| 14 | what is the meaning of enhanced CPC? when we have to use? |
| 15 | explain about AD Extensions and importance of each AD Extensions |
| 16 | Diff b/w the call out and call extensions? |
| 17 | How to find which extension is clicked by how many people? |
| 18 | How to get more clicks for extensions |
| 19 | What is the diff b/w account level and campaign level extension |
| 20 | how much the headline and description character limits? |
| SL.No | Display Network Campaign: |
| 1 | What is Display Network Campaign? |
| 2 | Explain the procedure to create the Display network campaign |
| 3 | what is diff b/w the keyword targeting, Topic targeting, placement targeting? |
| 4 | what is frequency capping? |
| 5 | explain about the metrics in Display network campaign? |
| 6 | explain about the metrics after you |
| 7 | Diff b/w the imp and v.imp? |
| 8 | how cost is caluclated in Display n/w campaign? |
| 9 | what is placement exclusion list in disp n/w |
| 10 | what is re-marketring |
| 11 | how to generate the remarketing code and where we have to add the code |
| 12 | what is re-marketing list? |
| 13 | how to increase the audience in re-marketing list |
| 14 | how to increase the conversions using the re-marketing |
| 15 | what is GMAIL ads? |
| 16 | how to create the gmail ads? |
| 17 | what is diff b/w conversions and View through conversions? |
| 18 | How to increase the conversions in Display Network Campaign? |
| SL.No | Video Network Campaign: |
| 1 | What is video network campaign? |
| 2 | Where the ads will show? |
| 3 | Explain about the Ad formats in Video campaigns |
| 4 | What is the diff b/w the In-Steam, Buffer and Video Discovery? |
| 5 | How CPV is calculated in Insteam Ads? |
| 6 | What is the Biding module we have to select in In-Steam ads? |
| 7 | Frequency capping in Video network campaign? |
| 8 | How to do remarketing in Video campaign? |
| 9 | How to show the ads to people, who already watched the videos? |
| 10 | How to reduce the CPV? |
